Marketing & Enrollment Episodes

Welcome back to America’s leading higher education podcast! In this episode of The EdUp Experience Podcast, sponsored by MDT Marketing, we welcome Andrew Magliozzi, Co-Founder & CEO, Mainstay.

Listen in as Joe & Liz talk with Andrew about how the company got started (why the name change) and how the power of text messaging can help increase enrollment, retention, persistence, and graduation rates.

Andrew Magliozzi has dedicated his career to developing technology to help students learn and suc...

Welcome back to America’s leading higher education podcast! In this episode of The EdUp Experience Podcast, sponsored by MDT Marketing, we welcome Joshua Lachs, CEO, Moneythink. Joshua talks to us about how Moneythink harnesses the power of people and technology to bring transparency to college costs so that all students are equipped to invest in their futures. Why don't students understand how to afford a college education, is it due to a lack of financial education early in life or the convolu...

Welcome back to America’s leading higher education podcast! In this EdUp Embedded Episode, sponsored by the Black History and Culture Academy, Joe talks one-on-one with Lisa Honaker, Managing Director of Sales, Eastern U.S., FedEx Office. Lisa oversees a huge piece of the FedEx Office organization including near 200 employees and millions in sales. With a focus on helping higher education institutions drive operational efficiencies in the shipping, printing, marketing and product areas, she has ...

Welcome back to America’s leading higher education podcast! This is The EdUp Experience! In this special episode, sponsored by Anthology, we welcome Dr. Michael Moore, Chief Academic and Operating Officer, University of Arkansas System eVersity! This episode was recorded LIVE and in person at the Anthology Together Conference July 2021! Listen in as Joe and Liz talk with Michael about all things online learning and eVersity.


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Welcome back to America’s leading higher education podcast! This is The EdUp Experience! In this VERY special episode, we welcome our most staunch and supporter Mitch Talenfeld, President & CEO at MDT Marketing! This episode was recorded LIVE and in person at the Anthology Together Conference July 2021! Listen in as Joe and Liz talk with Mitch about MDT and how he has been able to create a work culture of loyalty and life long learning! THANK YOU Mitch and team MDT for being an early and extreme...

Welcome back to America’s leading higher education podcast! This is The EdUp Experience! In this special episode, sponsored by Anthology, we welcome Connor Dehlin, VP Sales, Gigg! This episode was recorded LIVE and in person at the Anthology Together Conference July 2021! Listen in as Joe and Liz talk with Connor about social media in higher education!


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Connect with the hosts - Elvin Freytes, Elizabeth Le...

Welcome back to America’s leading higher education podcast! In this episode of The EdUp Experience, sponsored by the Black History and Culture Academy, we welcome Terence Sawtell, Founder, GOAT.


Terence talks with Liz and guest host Ashanti Martin about design and development in higher education. Website user experience, aka student experience, is critical to move students through an application and enrollment process. Hear what Terence thinks is critical to ensure that students have an exper...

Welcome back to America’s leading higher education podcast! In this episode, sponsored by The Alliance for Innovation and Transformation (AFIT), we welcome Erika Liodice, the incoming Executive Director at AFIT!


The Alliance for Innovation and Transformation, better known as AFIT, is a 50-member organization at the front-end of reimagining what higher education looks like in the future. Erika Liodice, the incoming Executive Director, talks with us about AFIT and how their membership learns fr...

Welcome back to America’s leading higher education podcast! In this episode of The EdUp Experience, sponsored by The EvoLLLution, we welcome the Managing Director of Incubeta, Ed Camargo. Ed brings his twenty years of digital marketing experience with the advice to "focus IN on where you want to WIN". He highlights the massive auction environment of higher education today - an auction at scale - where David has to compete with Goliath. So, how can David compete with Goliath in the online space -...

Welcome back to America’s leading higher education podcast! In this episode, sponsored by EvoLLLution, we welcome Zvi Goffer and Manu Goffer, founders of CampusVR. Coronavirus has exposed the need for a virtual tour. If you don't have one, you need one - considering that you may have students that never want to visit. If you have one, you may need a better one if you want to continue to engage students on a visual level. Everything is moving visually, and the campus tour with arrow clicks isn't ...

Welcome back to America’s leading higher education podcast! In this episode, sponsored by Claremont Lincoln University, we welcome Tara Eames Durante, President, Caerus Communications. Listen in as Tara talks about why she believes 2021 might be the most competitive yield season in the history of higher education.


Tara is an award-winning marketing communications professional with twenty years of experience. She worked on projects for higher education institutions, independent schools, distri...

Welcome back to America's leading higher education podcast! In this incredible episode of The EdUp Experience, sponsored by The Evolllution, we welcome Ken Knueven, Senior Project Officer, Higher Education Innovation, Charles Koch Foundation. Ken comes back for his second visit and talks with Joe and Liz about his new work at the Foundation. He also talks about how education and technology will impact investing, how the metaverse will be the new iteration of the internet, and how online educatio...

Welcome back to America's leading higher education podcast! In this incredible episode of The EdUp Experience, sponsored by Incubeta, we welcome Michelle Westfort, Chief University Officer, InStride. Listen in as special guest cohosts, Holly Owens, host of EdUp EdTech, and Dr. Stacey Gonzales, host of EdUp Edge K-12, talk with Michelle about the amazing work that is being, and will be, done at InStride. Michelle shares her thoughts and what she likes to call working to learn and learning to work...

Welcome back to America's leading higher education podcast! In this fantastic episode of EdUp Embedded, sponsored by The Evolllution, we talk with Jonathan Palmar, Chief Experience Officer, Shay Rowbottom Marketing! This episode is value-packed with information for you to maximize your LinkedIn profile for personal and professional use. Jonathan went from about 500 followers to over 100,000 followers in about 13 months. He comes on EdUp to talk about how to use LinkedIn to boost your personal br...

Welcome back to America's leading higher education podcast! In this fantastic episode of The EdUp Experience, sponsored by Element 451, we talk with Dr. Alyssa Nota, President/CEO, University Studies Abroad Consortium USAC! Apologies for the spotty audio in this episode. According to Alyssa, there is still tremendous demand for studying abroad. Despite covid, study abroad is still possible - USAC prepares students to go abroad and Alyssa and team understand their responsibility to ensure student...

Welcome back to America's leading higher education podcast! This is The EdUp Experience President Series Episode #58. In this episode, sponsored by MDT Marketing, we welcome Peter Cohen, President, University of Phoenix! According to Peter, the future is about microbursts of learning - which will change modalities, time frames, and degree expectations for all. Because careers will span longer than they used to, career colleges (and all colleges) need to do MORE than offer degree-based education....

Welcome back to America's leading higher education podcast! This is The EdUp Experience President Series Episode #57. In this episode, sponsored by MDT Marketing, we welcome Dr. W. Kent Fuchs, President at the University of Florida! We are joined by special guest host John Farrar, Director of Education at Google. We talk to Dr. Fuchs about the impact of the University of Florida, both on students and the local economy. Kent discusses the importance of student belonging, which includes the more t...

In this fantastic episode of The EdUp Experience, sponsored by Element 451, we talk with Charlie Javice, Founder & CEO, Frank. This episode is action-packed. We discuss the simplification of the FAFSA. It's so much easier now, right? Hear Charlie talk about why completing the FAFSA, even amongst the recent governmental simplification, isn't so simple. Colleges and universities don't measure FAFSA completion times against yield rates, but should. Charlie also talks about loan forgiveness, loan in...

In this fantastic episode of The EdUp Experience, sponsored by Element 451, we talk with Dr. Angel Perez, CEO of the National Association for College Admissions Counseling (NACAC). NACAC has over 16,000 members across the world focused on admissions counseling for college and university campuses. Angel discusses the tectonic shifts in college admissions advising - from varsity blues to recent changes in recruiting guidelines handed down by the feds. Policy changes and test-optional (and test bli...

In this amazing episode of The EdUp Experience, sponsored by EvoLLLution, we have the honor of speaking with Brian Kibby, CEO, Destiny Solutions Inc. & OmniUpdate! We have an EdUp Exclusive for you in this episode - Brian Kibby announces the merging of Destiny Solutions Inc. and OmniUpdate into a new single organization called MODERN CAMPUS! Brian details the need for Modern Campus and the services the organization will provide, including marketing expertise and continuing education hosting - it...

In this amazing episode of The EdUp Experience, sponsored by MDT Marketing, we have the honor of speaking with Claire Foster, Vice President for Marketing & Public Relations, Regent University! The job of a VP of Marketing and Communications has never been more important - hear Clair talk with us about how she is managing what has been an unprecedented time for communications. Clair discusses how the leadership team at Regent University always prioritizes student recruitment communications over ...

In this amazing episode of The EdUp Experience, sponsored by MDT Marketing, we have the honor of speaking with Jerry Sanchez, Esports Consultant! For many colleges and universities, E-Sports could be the next great revenue stream. An E-Sports team can help with recruitment, engagement, and retention, of students by creating a community not limited by geography. It's not just about the E-Sport itself, its about the entire ecosystem that is created around the E-Sport including the architecture, ma...

In this amazing episode of The EdUp Experience, we have the honor of speaking with Dr. Jean Norris, Chairman of the Board, Association for the Advancement of the College Admissions Profession (AACAP) and Managing Partner of Norton Norris, Inc. Jean talks to us about how the student consumer is defining the future of the college admissions process - and why it's necessary to provide admissions professionals with a credential that communicates ethics, knowledge, and care. Learn why she started AAC...

In this amazing episode of The EdUp Experience, we have the honor of speaking with John Farrar, Director of Education at Google! John's birds-eye view of higher educations investment (or lack thereof) in digital marketing is incredible to hear. John talks about how brands that have not needed to invest in digital marketing are quickly realizing their ability to compete will be directly tied to digital marketing. Universities from different corners of the country are now competing with each other...