Marketing & Enrollment Episodes

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It’s YOUR time to #EdUp


In this episode, YOUR guest is Burck Smith, Executive Chairman of StraighterLine, YOUR cohost is Douglas A.J. Carlson, Head of Business Development, Partnerships, & Strategy - North America at LeadSquared, YOUR host is Dr. Joe Sallustio, & YOUR sponsor is The Charles Koch Foundation!
How do YOU make Colleges interested in awarding credits from cheaper courses? How does StraighterLin...

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It’s YOUR time to #EdUp


In this episode, YOUR guests are Jonathan Williams, AVP of Admissions, & Jacci Banegas-Abreu, Associate Director of Community College Transfer Opportunity Program at NYU, YOUR host is Dr. Joe Sallustio, & YOUR sponsor is Advance 360 Education!
What is CCTOP? How does it help build a pipeline & create access? What does the NYU brand really mean?


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We welcome YOU back to America's leading higher education podcast, The EdUp Experience!


It’s YOUR time to #EdUp


In this episode, YOUR guest is Samantha Cornmesser, Marketing Manager at MDT Marketing, YOUR host is Dr. Joe Sallustio, & YOUR sponsor is Alliance for Innovation & Transformation's (AFIT) Summer Institute 2022!


This episode was recorded during the Alliance for Innovation & Transformation's (AFIT) Summer Institute 2022 in Nashville! This year's theme was Talent & the Future of ...

We welcome YOU back to America's leading higher education podcast, The EdUp Experience!


It’s YOUR time to #EdUp


In this episode, YOUR guest is Wes Kao, Co-Founder of Maven, YOUR host is Dr. Joe Sallustio, & YOUR sponsor is Advance 360 Education!
What are Cohort-Based Courses (CBCs)? What are their completion rates? What does Wes see as the future of education? Listen in to #EdUp!


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We welcome YOU back to America's leading higher education podcast, The EdUp Experience!


It’s YOUR time to #EdUp


In this episode, YOUR guest is Shawn VanDerziel, Executive Director at the National Association of Colleges & Employers (NACE), YOUR host is Dr. Joe Sallustio, & YOUR sponsor is Unmudl!
What are employers doing to create a more inclusive hiring process? Listen in to #EdUp!


NACE’s mission is to empower the community of professionals focused on the development & employment of co...

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It’s YOUR time to #EdUp


In this episode, YOUR guests are Elliot Felix, Founder of Brightspot Strategy & Author of #getthemostoutofcollege - How to Get the Most out of College: 127 Ways to Make Connections, Make it Work for You, and Make a Difference, YOUR guest co-host is Dr. Amardeep Kahlon, YOUR host is Dr. Joe Sallustio, & YOUR sponsor is Commencement: The Beginning of a New Era In Higher Education, ...

We welcome YOU back to America's leading higher education podcast, The EdUp Experience!


It’s YOUR time to #EdUp


NOTE: We had an audio challenge with this episode; Joe did not realize he was screaming into his mic and we can’t fix it. Turn him down!


In this episode, President Series #137, YOUR guest is Ben Nelson, Chairman & CEO of The Minerva Project & the Chancellor of Minerva University, YOUR guest cohost is Renee Seltzer, CEO of Ellison Ellery Consulting, YOUR host is Dr. Joe Sallust...

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It’s YOUR time to #EdUp


In this episode, YOUR guest is Charlie Parker, Vice President of Marketing & Enrollment Operations at ESI, Inc. - www.aviationmaintenance.edu | www.tidewatertechtrades.edu | www.centura.edu, YOUR host is Dr. Joe Sallustio, aka, THE Voice of Education, & YOUR special guest co-host is Jason Pfaff, Vice President at Red Ventures, & YOUR sponsor is LeadSquared!
Charlie talks to us ab...

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It’s YOUR time to #EdUp


In this episode, YOUR guest is Dr. Jill Buban, VP & General Manager, EdAssist Solutions at Bright Horizons, YOUR special guest cohost is Julian Alssid, Chief Marketplace Engagement Officer at Unmudl, YOUR host is Dr. Joe Sallustio, aka, THE Voice of Education, & YOUR sponsor is LeadSquared!


Listen in as Joe & Julian talk with Jill about all things pertaining to workforce educa...

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It’s YOUR time to #EdUp


In this episode, YOUR guest is Katie Kurtz, Director of Content Partnerships, Learning & Social Impacts for YouTube at Google, YOUR special guest cohost is John Farrar, YOUR host is Dr. Joe Sallustio, & YOUR sponsor is Unmudl!
Listen in as Joe & John talk with Katie about all the ways that YouTube can help colleges & universities - if they want it. This is a fascinating conversat...

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It’s YOUR time to #EdUp


In this episode, YOUR guests are Bev Ryan, Founder, & Bill Faust, Senior Partner & Chief Strategy Officer at Ologie, YOUR guest is Dr. Joe Sallustio, & YOUR sponsor is Claremont Lincoln University!


Joe talks with Bev & Bill about the state of higher education competition. The importance of crystallizing a brand, communicating a defined value proposition, & having the right dat...

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In this episode, President Series #111, YOUR guest is Dr. Brian C. Ralph, President at William Peace University, YOUR host is Dr. Joe Sallustio, & YOUR sponsor is MDT Marketing!
In this amazing episode of the EdUp Experience, Joe talks with Dr. Brian Ralph about William Peace University & the innovative model they have for students. Specifically, every single student has to do a mandatory internship to hel...

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In this episode, YOUR guest is Anne Olderog, Partner at Vivaldi Group, YOUR guest is Dr. Joe Sallustio, & YOUR sponsor is Claremont Lincoln University!


Anne discusses her marketing experience working with Fortune 500 companies & how technology will help define the future of learning. What does the technology adoption curve look like today? Anne says that VALUE is defined by SHAREABILITY today, regardles...

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In this episode, YOUR guest is Liz Murphy, CEO & Chair of the Board at CampusWorks! YOUR special co-host is Lisa Honaker, YOUR host is Dr. Joe Sallustio, & YOUR sponsor is the Alliance for Innovation & Transformation (AFIT)!


Joe & Lisa Honaker talk with the President of CampusWorks, Liz Murphy. Liz talks about how the mission at campus works is to help faculty, staff, & students thrive. Liz discusses ho...

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In this episode, we welcome CEO & Co-Founder of Glacier, Matt Diteljan, BACK to the EdUp mic to talk about their 2021 White Paper! The State of Higher Education Advertising to High School Students in 2021 is jam-packed with information on high school students, how they perceive the value of college, how they search for colleges, and what social media platforms they use. YOUR guest host is Kate Colbert & YO...

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In this episode, President Series #106, YOUR guest is Dr. Merodie Hancock, President at Thomas Edison State University, YOUR special co-host is Dr. Bill Pepicello, former President at the University of Phoenix, YOUR host is Dr. Joe Sallustio, & YOUR sponsor is MDT Marketing!
Listen in as Joe, Bill & Merodie have a great conversation about how to create a great educational experience for adult learners.


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In this episode, YOUR guest is Chris Lucier, Director of Partner Relationships at Othot, Inc. YOUR host is Dr. Joe Sallustio, & YOUR sponsor is Claremont Lincoln University!


What is advanced analytics? Listen in as Joe talks with Chris about the four components of advanced analytics & how this process can help enrollment managers better predict, & play a bigger role in creating their preferred outcomes....

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In this episode, YOUR guest is Kristin Marino, Managing Editor at MoneyRates, YOUR host is Dr. Joe Sallustio, & YOUR sponsor is Glacier!
Listen in as Joe & Kristin talk about some great tips on how to fund a college education while limiting debt. They also talk about all the resources available on the MoneyRates website, & in particular, their recent 2021 Guide to Back to School Finances for College Studen...

We welcome YOU back to America's leading higher education podcast, The EdUp Experience! In this episode, YOUR guest is Scott Marshall, President & CEO of Semester at Sea, & YOUR sponsor is MDT Marketing!


It's a ship, not a boat. That's what Scott Marshall, President & CEO of Semester at Sea, told Joe when Joe inferred that he'd like to be on a boat studying. In this episode, you'll learn about the Semester at Sea program and how their business has ebbed and flowed with coronavirus and interna...

We welcome YOU back to America's leading higher education podcast, The EdUp Experience! In this episode, YOUR guest is Brian Hartnack, CEO, Archer Education, & YOUR sponsor is Claremont Lincoln University!

How does a college use local corporations as a pipeline for students? Listen in as Brian talks with Joe about going local first.

Since 2006, Archer Education Inc. (“Archer”), an education technology company dedicated to personalizing student recruitment, has helped bridge more than 8 million...

Welcome back to America's leading higher education podcast, The EdUp Experience! In this episode, MJ Knoll-Finn, Senior Vice President for Enrollment Management & Student Success at New York University is your guest, & your sponsor is Glacier!

NYU has been extremely successful during the pandemic (over 100,000 applications in 2021). MJ and Joe talk about the looming enrollment cliff, tuition discounting, and how the media gets it wrong when talking about "private universities". MJ recognizes th...

Welcome back to America's leading higher education podcast, The EdUp Experience! In this episode, your guest is Adam Bragg, Co-Founder & President at The U Experience, & your sponsor is UnMudl!
Adam and Joe talk about The U Experience and why it's a viable, exciting, and necessary alternative to the traditional college experience. Students are mobile which means they can take online classes from anywhere if a university is offering them. Adam discusses how The U Experience offers something new -...

Welcome back to America's leading higher education podcast, The EdUp Experience! In this episode your guest is Dr. Lynn Priddy, President & CEO, Claremont Lincoln University, & your sponsor is MDT Marketing!

In this episode, Lynn comes back to break the news about Claremont Lincoln University's implementation of a "tuition reset" for the August 2021 term. After looking at CLUs market position, current tuition rate, consumer feedback, & long-term viability scenarios, the CLU Board & Lynn reset t...

Welcome back to America's leading higher education podcast, The EdUp Experience! In this episode, sponsored by the Alliance for Innovation & Transformation, we welcome Dr. Jamal Scott, Vice President, Strategy & Community Development, Waubonsee Community College.


Listen in to hear Jamal talk with Joe & Liz about his very unique title and why he believes everybody is a prospective student.


Another episode sponsored by our great friends at the Alliance for Innovation & Transformation!


Tha...