Marketing & Enrollment Episodes

In this amazing episode of The EdUp Experience, we have the honor of speaking with John Farrar, Director of Education at Google! John's birds-eye view of higher educations investment (or lack thereof) in digital marketing is incredible to hear. John talks about how brands that have not needed to invest in digital marketing are quickly realizing their ability to compete will be directly tied to digital marketing. Universities from different corners of the country are now competing with each other...

In this amazing episode of The EdUp Experience, we have the honor of speaking with Jim Milton, Chairman & CEO, Anthology. Anthology is a new entity combining three formerly separate organizations, including one company we know many higher ed professionals have heard of or used - Campus Management. Along with Campus Labs and iModules, Anthology now serves over 2,100 higher-ed institutions across 34 countries. Jim talks to us about the need for technology during the pandemic and why investments in...

In this amazing episode of The EdUp Experience, our first release in 2021, we have the honor of speaking with Robert Franek, Editor-in-Chief, The Princeton Review. Admissions has changed as a result of the pandemic, and it will continue to change post-pandemic. The SAT/ACT tests are required by some schools, but now we have test-optional, test-blind, and for some, no testing at all. What is this doing to the future college search for "traditional" students? Rob also talks to us about his percept...

In this episode of The EdUp Experience, we talk with Matt Diteljan, Co-Founder & CEO at Glacier. Glacier provides high school advertising opportunities, influencer opportunities, and digital marketing services to higher education across the U.S. and Canada. Imagine this - a placement ad agency that puts your ads on the high school campus in front of potential students, an agency that identifies high school content creators and turns them into university brand ambassadors, and an agency that is g...

In this BONUS The EdUp Experience episode, Dr. Joe Sallustio talks one-on-one with Dr. Bill Pepicello, former President at the University of Phoenix. Yes, THAT UoP that once had over 500 thousand students across the world. Bill talks about alternative financial models, the differences between online education and traditional education, and why it's important to invest in technology and the infrastructure to service a very savvy student consumer in the online space. Looking for some of the best a...

In this 3 episode special series in partnership with the American Marketing Association and Lipman Hearne, The EdUp Experience brings you the medium to get to know all three team finalists for the 2020 Higher Education Team of the Year Award. The AMA Higher Education Team of the Year Award is sponsored by Lipman Hearne - and your special guest host for this three-episode series is Peter Barber, Executive Vice President with Lipman Hearne. Finalist #3 is the marketing team from Purdue University.

In this 3 episode special series in partnership with the American Marketing Association and Lipman Hearne, The EdUp Experience brings you the medium to get to know all three team finalists for the 2020 Higher Education Team of the Year Award. The AMA Higher Education Team of the Year Award is sponsored by Lipman Hearne - and your special guest host for this three-episode series is Peter Barber, Executive Vice President with Lipman Hearne. Finalist #2 is the Alumni Communications Department from ...

In this 3 episode special series in partnership with the American Marketing Association and Lipman Hearne, The EdUp Experience brings you the medium to get to know all three team finalists for the 2020 Higher Education Team of the Year Award. The AMA Higher Education Team of the Year Award is sponsored by Lipman Hearne - and your special guest host for this three-episode series is Peter Barber, Executive Vice President with Lipman Hearne. Finalist #1 is Simon Fraser University!

BONUS - EdUp Embedded Episode - In this episdoe of The EdUp Experience, Dr. Joe Sallustio talks one-on-one with Minesh Parikh, CEO at Lipman Hearne. Minesh gives fantastic advice about the importance of crystallizing institutional brand, especially with the increase in competition. He also discusses the necessity of thinking outside the box to diversify revenue, why "tightening" operations in marketing and enrollment will increase yield and the reasons why the institutional website is of critica...

In this episode of The EdUp Experience, we talk with Adam Haber, Founder & CEO of Higher Level Education. If you work in Higher Education, do you think that you work in sales? We are all salespeople in everything we do, whether it's asking for a raise, interviewing for a job, or even talking with our spouse about who will take out the trash. Adam talks about sales, relationships, and the necessity of having a knowledgeable marketing team with you in this "new normal" of higher education operatio...

In this EdUp Embedded episode of The EdUp Experience, Dr. Wallace Pond, Partner at Top Gun Ventures LLC, and Dr. Joe Sallustio have a one-on-one about a variety of higher education topics. They discuss some of Wallace’s blog posts that highlight how Covid accelerated higher education’s winners and losers. They also talk about what higher education leadership should look like DC & AC (During Covid & After Covid). This is a great conversation with fascinating insights from one of higher ed's most ...

Our guest on this episode is Chad Williamson, CEO and Founder of Fluid Education Inc., an Online Program Management (OPM) organization that provides marketing, student support, curriculum development and faculty support to help universities build, launch and grow successful online programs.


He provides some amazing insights on the pivot to online learning, workforce-partner initiatives, increasing accessibility for disadvantaged students and how colleges can provide alternative degree pathway...

This is a special episode release addressing what is happening in our country after the tragic killing of George Floyd. Dr. Emad Rahim is the guest on this episode of The EdUp Experience. Emad escaped the killing fields of Cambodia as a child and he has become a nationally recognized voice for social equity, social change, and the importance of empathy.


Dr. Emad Rahim is an award-winning author, educator and entrepreneur. He currently serve as the Kotouc Endowed Chair at Bellevue University a...

Higher Education "MET" - Marketing, Enrollment, and Technology

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