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Anne discusses her marketing experience working with Fortune 500 companies & how technology will help define the future of learning. What does the technology adoption curve look like today? Anne says that VALUE is defined by SHAREABILITY today, regardless of the quality of the content. If the content is not shared, people won't experience it or believe that it has value. When an industry is going through disruption, it's important to stand for something & communicate what that something is -- effectively. Wow, one of our favorite all-time episodes & one that will bring you INSTANT value.
Anne is a Partner at Vivaldi, leading projects on growth/innovation strategy, positioning and brand architecture.
Prior to Vivaldi, Anne was a Partner at Horizontia Consulting, leading marketing & branding projects for clients in financial services, technology & consumer goods. Prior to Horizontia, Anne was Head of Strategy at Clark McDowall, where she created new brands & laid out innovation strategy for clients such as Pepsi, Kellogg’s, Dannon or Twinings. Her background in branding (at Wolff Olins, part of the Omnicom Group) as well as in strategy (at McKinsey & Co & the Boston Consulting Group) enables her to combine the rigor of an analytical approach with creative insights & out-of-the box thinking. She also brings experience in leading organizations through change gained on the client side, as Senior Director of Strategy & Corporate Development at Bertelsmann, one of the world's largest media companies. She started her career in the mergers & acquisitions/corporate finance group at Goldman Sachs.
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