BONUS - EdUp Embedded Episode - In this episdoe of The EdUp Experience, Dr. Joe Sallustio talks one-on-one with Minesh Parikh, CEO at Lipman Hearne. Minesh gives fantastic advice about the importance of crystallizing institutional brand, especially with the increase in competition. He also discusses the necessity of thinking outside the box to diversify revenue, why "tightening" operations in marketing and enrollment will increase yield and the reasons why the institutional website is of critical importance for future institutional sustainability. Finally, Minesh discusses Lipman Hearne's sponsorship of the American Marketing Association awards which will be announced annually at the conference.
With 20 years of experience across multiple marketing & communications practice areas, Minesh is a consummate expert in building multi-touchpoint communications plans for nonprofit and higher education institutions. His broad perspective on strategy and leadership, both for the agency and for his clients, ensures that he develops holistic approaches to each and every challenge.
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