This episode is fascinating - Ken talks to us about the "compelling event" that is Coronavirus and how that affects all businesses. More organizations need to think about defining and offering a minimum viable product (MVP) to maximize revenue and gain market share. Along with that, Ken discusses the necessity of identifying the target audience - figure out what the consumer wants, not what you want to give them. And he tells us not to succumb to analysis paralysis, especially in higher education.
Ken Burke began to understand that his life’s purpose was to teach entrepreneurs while running the eCommerce business he’d started in 1996, MarketLive. After twenty years of running MarketLive, developing into a widely-published thought leader, keynote speaker, and coach to entrepreneurs, Ken sold the business and turned his attention full-time to helping entrepreneurs to launch, run, and grow their businesses. (Somehow, traveling the world just wasn’t cutting it—though be sure to ask him about historic landmarks in Rome the next time you run into Ken!)
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