It's YOUR time to #EdUp with Alex Minot (https://www.linkedin.com/in/alexanderminot/) Client Partner, Snapchat (https://www.snapchat.com/)
In this episode, recorded Live from the 2026 InsightsEDU Conference (https://insightsedu.educationdynamics.com/event/76d0a0d5-6bb6-4b4e-92e7-6b0603bb7b80/home?utm_source=google&utm_campaign=ems%20ggps%7CInsightsEDU%202026&utm_medium=cpc&utm_term=insightsedu-brand&gad_source=1&gad_campaignid=22884462403&gbraid=0AAAAADdDjPnZGUj8CtgLjMSuyWPI4L7xS&gclid=CjwKCAjw7_DEBhAeEiwAWKiCC61lwMWfYpwCZWfXpfDnR1U_tFZixiyghKoj4NAoZolMUF-2V5BS8xoCpGoQAvD_BwE) in Fort Lauderdale, Florida, February 17-19,
YOUR host is (https://www.linkedin.com/in/drjodiblinco/)Dr. Joe Sallustio (https://www.linkedin.com/in/joesallustio/)
How does Snapchat reach 9 out of 10 13 to 24 year olds while 1 in 3 users are now over 35 making it the only platform that can target under 18 for undergraduate enrollment?
Why do lead generation forms that auto fill within the app create frictionless conversions when users never leave the platform to submit their information?
Why are schools driving undergraduate enrollment at costs less than other social platforms while reaching audiences they're not getting anywhere else?
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Episode link: https://play.headliner.app/episode/32076368?utm_source=youtube
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