Melissa Ezarik Posts
Melissa Ezarik helps colleges and universities to make storytelling a prominent part of advancement websites. She writes a Substack called Higher Ed Giving Site Storytelling.
May 15, 2025
Giving Pages Need Impact Stories, and Institutional Leaders Can Help
6 ways presidents and other executive-level higher education officials can support effective storytelling on the main “make a gift” page: As a longtime education journalist and content creator who can’t resist clicking through to an institution’s g…