Driving enrollment in higher education requires authentic relationships at scale
In an era of declining enrollment & tightening budgets, higher ed institutions face an unprecedented challenge: how to build meaningful relationships with prospective students while demonstrating measurable return on investment. Traditional marketing channels have become saturated, & today's students increasingly tune out conventional advertising in favor of authentic, long form content that builds trust over time.
Podcasting represents a unique opportunity to address these challenges, yet most institutions view it merely as another content channel rather than recognizing it as a strategic platform for relationship building, market intelligence, & stakeholder engagement. The medium achieves an 86% ad recall rate among active listeners (the highest of any media platform) & 93% episode completion rates, yet many enrollment & marketing teams lack frameworks for capturing this value systematically.
This playbook distills insights from producing over 1,300 podcast episodes (including 450 with college presidents) & generating more than $1,000,000 in podcast related revenue across the higher ed sector since 2020. The 360° framework recognizes that true value manifests across multiple dimensions: direct revenue generation, enrollment influence, brand positioning, partnership development, & thought leadership establishment.
Purchase this playbook to learn:
- How to convert institutional events into permanent revenue generating assets through strategic podcast integration at campus visits, conferences, & community gatherings
- How to structure sponsorship packages that generate significant revenue while maintaining editorial integrity & audience trust (including tiered models from entry level to $10,000 plus Gold Packages)
- How to build strategic partnerships that advance multiple institutional objectives simultaneously, from workforce development collaborations to co-hosted mini-series
- How to create content that drives enrollment at every funnel stage, from awareness through yield protection, with trackable attribution systems
- How to establish institutional thought leadership that attracts media attention, partnership opportunities, & enhances recruitment outcomes
- How to cultivate podcast communities that activate alumni networks, engage industry professionals, & create sustainable stakeholder engagement
- How to measure what actually matters beyond download numbers, connecting podcast activity to enrollment outcomes, partnership development, & institutional positioning
Author: Elvin Freytes
Date: January 2025
Pages: 60
Digital file size: 8.5 MB
Price: $197
Purchase link
Licensing Options:
Individual Digital - Intended for one individual's use only. Includes full PDF access & all frameworks.
Team Digital Access - Share with up to 25 people in your enrollment, marketing, or leadership team.
Institutional License - Institution wide access for professional development, training programs, & strategic planning initiatives.
To discuss institutional licensing, multi-campus implementations, or consulting services to implement these frameworks at your institution, please contact us for a customized quote.
Bulk Pricing Available - Contact us for pricing on purchases of 10 or more copies for enrollment teams, marketing departments, or conference distribution.
"The question is not whether podcasting will play an important role in higher education marketing and enrollment, but which institutions will seize the opportunity while their competitors remain wedded to traditional approaches."